{"id":153821,"date":"2020-11-03T18:15:09","date_gmt":"2020-11-03T14:15:09","guid":{"rendered":"http:\/\/hakimiyyet.info.az\/azercell-az%c9%99rbaycani-beyn%c9%99lxalq-al%c9%99md%c9%99-novb%c9%99ti-d%c9%99f%c9%99-tanidib\/"},"modified":"2020-11-03T18:15:09","modified_gmt":"2020-11-03T14:15:09","slug":"azercell-az%c9%99rbaycani-beyn%c9%99lxalq-al%c9%99md%c9%99-novb%c9%99ti-d%c9%99f%c9%99-tanidib","status":"publish","type":"post","link":"https:\/\/hakimiyyet.info.az\/?p=153821","title":{"rendered":"“Azercell” Az\u0259rbaycan\u0131 beyn\u0259lxalq al\u0259md\u0259 n\u00f6vb\u0259ti d\u0259f\u0259 tan\u0131d\u0131b"},"content":{"rendered":"

\u201cHakimiyyet.com\u201d x\u0259b\u0259r verir ki, <\/p>\n

\n

Az\u0259rbaycan \u00fc\u00e7\u00fcn tarixi v\u0259 son d\u0259r\u0259c\u0259 \u0259h\u0259miyy\u0259tli olan d\u00f6n\u0259md\u0259, t\u0259k c\u0259bh\u0259d\u0259 yox, h\u0259m\u00e7inin informasiya m\u0259kan\u0131nda da g\u00fccl\u00fc m\u00fcbariz\u0259nin getdiyi zamanda \u201cAzercell\u201d \u015firk\u0259ti Az\u0259rbaycan\u0131n beyn\u0259lxalq al\u0259md\u0259 n\u00f6vb\u0259ti d\u0259f\u0259 tan\u0131d\u0131lmas\u0131na nail olub.<\/span><\/p>\n

\u015eirk\u0259td\u0259n \u201cAPA<\/a>-Economics\u201d\u0259 veril\u0259n m\u0259lumata g\u00f6r\u0259, bel\u0259 ki, Orta Asiyada marketinq, reklam v\u0259 kommunikasiya sah\u0259sinin \u0259n n\u00fcfuzlu m\u00fcsabiq\u0259l\u0259rind\u0259n say\u0131lan \u201cRed Jolbors\u201d festival\u0131nda Az\u0259rbaycan\u0131n lider mobil operatoru \u201cAzercell\u201din haz\u0131rlad\u0131\u011f\u0131 #Qad\u0131nDediyin sosial layih\u0259si iki y\u00fcks\u0259k m\u00fckafata layiq g\u00f6r\u00fcl\u00fcb. Orta Asiya v\u0259 MDB \u00f6lk\u0259l\u0259rind\u0259n y\u00fczl\u0259rl\u0259 n\u00fcmay\u0259nd\u0259nin qat\u0131ld\u0131\u011f\u0131 yar\u0131\u015fmada m\u00fcnsifl\u0259rin q\u0259rar\u0131na \u0259sas\u0259n #Qad\u0131nDediyin layih\u0259si b\u00f6lg\u0259nin \u0259n yax\u015f\u0131 KSM layih\u0259l\u0259ri aras\u0131nda ikinci yer\u0259 \u00e7\u0131xaraq G\u00fcm\u00fc\u015f medala, \u201c\u018fn yax\u015f\u0131 r\u0259q\u0259msal kampaniya\u201d nominasiyas\u0131 \u00fczr\u0259 is\u0259 B\u00fcr\u00fcnc medala layiq g\u00f6r\u00fcl\u00fcb.<\/span><\/p>\n

#Qad\u0131nDediyin layih\u0259sinin mesajlar\u0131nda v\u0259 \u00e7arx\u0131nda c\u0259miyy\u0259td\u0259 qad\u0131nlara dair m\u00f6vcud olan stereotipl\u0259r v\u0259 bu yana\u015fman\u0131n d\u0259yi\u015fdirilm\u0259si z\u0259rur\u0259tind\u0259n b\u0259hs olunur. Davran\u0131\u015f\u0131 il\u0259 bu stereotipl\u0259ri q\u0131ran xan\u0131mlar\u0131n timsal\u0131nda u\u011furlu az\u0259rbaycanl\u0131 qad\u0131n idman\u00e7\u0131lar\u0131n h\u0259yat\u0131ndan n\u00fcmun\u0259l\u0259r t\u0259qdim edilib. Bel\u0259 ki, \u00f6z h\u00fcquq v\u0259 v\u0259zif\u0259l\u0259rini bil\u0259n, \u00f6z yolunu se\u00e7ib ona do\u011fru \u0259zmkarl\u0131qla add\u0131mlayan qad\u0131n mane\u0259l\u0259ri a\u015fa bil\u0259c\u0259k v\u0259 u\u011fur qazana bil\u0259c\u0259k g\u00fcc\u0259, a\u011f\u0131la, irad\u0259y\u0259 sahib oldu\u011funu s\u00fcbut etmi\u015f olur; inki\u015fafa, t\u0259hsil\u0259, u\u011fura ged\u0259n yolda s\u0259rh\u0259dl\u0259rin olmad\u0131\u011f\u0131n\u0131 g\u00f6st\u0259rir.<\/span><\/p>\n

Qeyd ed\u0259k ki, bu layih\u0259 sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 geni\u015f \u0259ks-s\u0259da yaratd\u0131, n\u00fcfuzlu influenserl\u0259r v\u0259 blogerl\u0259r t\u0259r\u0259find\u0259n d\u0259st\u0259kl\u0259ndi, ictimaiyy\u0259tin diqq\u0259tini c\u0259lb etm\u0259y\u0259 \u00e7al\u0131\u015fd\u0131.<\/span><\/p>\n

Bu il ilk d\u0259f\u0259 onlayn formatda ke\u00e7iril\u0259n t\u0259dbird\u0259 250-d\u0259n \u00e7ox reklam\u00e7\u0131, marketoloq, brend-menecer, PR m\u00fct\u0259x\u0259ssisi \u201cRed Jolbors\u201d kommunikasiya festival\u0131na \u00f6z i\u015fini t\u0259qdim edib. Onlar yeddi kateqoriya \u00fczr\u0259 20-d\u0259n \u00e7ox nominasiya u\u011frunda m\u00fckafatlar \u00fc\u00e7\u00fcn yar\u0131\u015f\u0131blar. Bu i\u015fl\u0259ri qiym\u0259tl\u0259ndir\u0259n komissiyada Avropa v\u0259 MDB \u00f6lk\u0259l\u0259rinin tan\u0131nm\u0131\u015f reklam agentlikl\u0259ri, beyn\u0259lxalq m\u00fckafat laureatlar\u0131 t\u0259msil olunub. Festival n\u00fcfuzlu qonaqlar\u0131 il\u0259 yadda d\u0259 qal\u0131b. M\u00fcsabiq\u0259nin \u201cJolbors Education\u201d adl\u0131 maarifl\u0259ndirici b\u00f6lm\u0259sind\u0259 \u201cGoogle\u201d, \u201cMail.ru Group\u201d, \u201cPepsiCo\u201d, \u201cSkyeng\u201d, \u201cBorjomi Global\u201d, \u201cForbes Russia\u201d kimi m\u0259\u015fhur \u015firk\u0259tl\u0259rin ekspertl\u0259ri \u00e7\u0131x\u0131\u015f edibl\u0259r. M\u0259\u015fhur rejissor Timur Bekmambetov, tan\u0131nm\u0131\u015f reklam\u00e7\u0131 Maksim Ponamaryov t\u0259dbir i\u015ftirak\u00e7\u0131lar\u0131 qar\u015f\u0131s\u0131nda \u00e7\u0131x\u0131\u015f edibl\u0259r. \u201cRed Jolbors\u201d festival\u0131 i\u015ftirak\u00e7\u0131lara pe\u015f\u0259kar s\u0259viyy\u0259l\u0259rini art\u0131rma\u011fa, h\u0259m\u00e7inin m\u00fcxt\u0259lif \u00f6lk\u0259l\u0259rin t\u0259msil\u00e7il\u0259rinin m\u00fc\u015ft\u0259r\u0259k maraql\u0131 kreativ layih\u0259l\u0259rini \u0259rs\u0259y\u0259 g\u0259tirm\u0259sin\u0259 imkan yarad\u0131r.<\/span><\/p>\n

\u201cAzercell\u201d indiy\u0259d\u0259k d\u0259f\u0259l\u0259rl\u0259 yerli v\u0259 beyn\u0259lxalq m\u00fcsabiq\u0259l\u0259rd\u0259 Az\u0259rbaycan\u0131 t\u0259msil ed\u0259r\u0259k ali m\u00fckafatlara layiq g\u00f6r\u00fcl\u00fcb. \u015eirk\u0259tin KSM sah\u0259sind\u0259 h\u0259yata ke\u00e7irdiyi layih\u0259 v\u0259 t\u0259\u015f\u0259bb\u00fcsl\u0259r d\u00fcnyan\u0131n \u0259n yax\u015f\u0131lar\u0131 s\u0131ras\u0131nda t\u0259qdim edil\u0259r\u0259k, \u00f6lk\u0259mizin beyn\u0259lxalq al\u0259md\u0259 tan\u0131d\u0131lmas\u0131 istiqam\u0259tind\u0259 at\u0131lan u\u011furlu add\u0131mlardan olub.<\/span><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\u201cHakimiyyet.com\u201d x\u0259b\u0259r verir ki, Az\u0259rbaycan \u00fc\u00e7\u00fcn tarixi v\u0259 son d\u0259r\u0259c\u0259 \u0259h\u0259miyy\u0259tli olan d\u00f6n\u0259md\u0259, t\u0259k c\u0259bh\u0259d\u0259 yox, h\u0259m\u00e7inin informasiya m\u0259kan\u0131nda da…<\/p>\n","protected":false},"author":1,"featured_media":153822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[23,5],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=\/wp\/v2\/posts\/153821"}],"collection":[{"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=153821"}],"version-history":[{"count":0,"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=\/wp\/v2\/posts\/153821\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=\/wp\/v2\/media\/153822"}],"wp:attachment":[{"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=153821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=153821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=153821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}