{"id":197565,"date":"2026-08-12T11:44:03","date_gmt":"2026-08-12T07:44:03","guid":{"rendered":"https:\/\/hakimiyyet.info.az\/?p=197565"},"modified":"2026-08-12T11:44:05","modified_gmt":"2026-08-12T07:44:05","slug":"aqta-idman-qidalarinin-ariqlamaga-kom%c9%99k-edir-piy-yandirir-kimi-ifad%c9%99l%c9%99rl%c9%99-reklami-yolverilm%c9%99zdir","status":"publish","type":"post","link":"https:\/\/hakimiyyet.info.az\/?p=197565","title":{"rendered":"AQTA: \u0130dman qidalar\u0131n\u0131n \u201car\u0131qlama\u011fa k\u00f6m\u0259k edir\u201d, \u201cpiy yand\u0131r\u0131r\u201d kimi ifad\u0259l\u0259rl\u0259 reklam\u0131 yolverilm\u0259zdir"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong><em>Son d\u00f6vrl\u0259r sosial media platformalar\u0131nda b\u0259zi idman qidalar\u0131n\u0131n \u201car\u0131qlama\u011fa k\u00f6m\u0259k edir\u201d, \u201cpiy yand\u0131r\u0131r\u201d, \u201cya\u011flar\u0131 \u0259ridir\u201d, \u201cb\u0259d\u0259n \u00e7\u0259kisini azaltma\u011fa k\u00f6m\u0259k edir\u201d v\u0259 dig\u0259r bu kimi ifad\u0259l\u0259rl\u0259 reklam edilm\u0259si hallar\u0131 art\u0131b.<\/em><\/strong><\/p>\n\n\n\n<p>AQTA-n\u0131n \u0130nformasiya t\u0259minat\u0131 v\u0259 innovativ h\u0259ll\u0259r \u015f\u00f6b\u0259sind\u0259n&nbsp;<a href=\"https:\/\/azertag.az\/\" target=\"_blank\" rel=\"noreferrer noopener\">AZ\u018fRTAC<\/a>-a bildirilib ki, qida m\u0259hsullar\u0131n\u0131n istehlak\u00e7\u0131lara bu c\u00fcr \u00e7a\u015fd\u0131r\u0131c\u0131 ifad\u0259l\u0259rl\u0259 t\u0259qdim olunmas\u0131 qanunvericiliyin t\u0259l\u0259bl\u0259rin\u0259 ziddir. \u201cQida t\u0259hl\u00fck\u0259sizliyi haqq\u0131nda\u201d Qanuna \u0259sas\u0259n, qida m\u0259hsullar\u0131n\u0131n etiketind\u0259, reklam\u0131nda v\u0259 t\u0259qdimat\u0131nda h\u0259min m\u0259hsula xas olmayan t\u0259sir v\u0259 ya xass\u0259l\u0259rin g\u00f6st\u0259rilm\u0259sin\u0259 yol verilmir.<\/p>\n\n\n\n<p>N\u0259z\u0259r\u0259 al\u0131nmal\u0131d\u0131r ki, idman qidalar\u0131n\u0131n t\u0259rkibind\u0259 olan v\u0259 ar\u0131qlama v\u0259 ya piy yand\u0131rma effektl\u0259ri il\u0259 \u0259laq\u0259l\u0259ndiril\u0259n komponentl\u0259rin bu c\u00fcr t\u0259sir g\u00f6st\u0259rdiyin\u0259 dair m\u00fcvafiq beyn\u0259lxalq qiym\u0259tl\u0259ndirm\u0259 qurumlar\u0131 t\u0259r\u0259find\u0259n tan\u0131nm\u0131\u015f h\u0259r hans\u0131 sa\u011flaml\u0131q b\u0259yan\u0131 m\u00f6vcud deyil. Bu s\u0259b\u0259bd\u0259n h\u0259min m\u0259hsullar\u0131n bu c\u00fcr iddialarla t\u0259qdim edilm\u0259si istehlak\u00e7\u0131larda m\u0259hsulun real t\u0259siri bar\u0259d\u0259 \u0259sass\u0131z v\u0259 yanl\u0131\u015f t\u0259s\u0259vv\u00fcr formala\u015fd\u0131r\u0131r.<\/p>\n\n\n\n<p>AQTA sahibkarl\u0131q subyektl\u0259rin\u0259 x\u0259b\u0259rdarl\u0131q ed\u0259r\u0259k bildirib ki, m\u0259hsullar\u0131n sat\u0131\u015f\u0131n\u0131 art\u0131rmaq m\u0259qs\u0259dil\u0259 h\u00fcquqi v\u0259 elmi \u0259sas\u0131 olmayan x\u00fcsusiyy\u0259tl\u0259rin m\u0259hsula aid edil\u0259r\u0259k sosial media platformalar\u0131nda yay\u0131lmas\u0131 yolverilm\u0259zdir: \u201cSahibkarlar m\u0259hsullar\u0131n reklam\u0131 v\u0259 t\u0259qdimat\u0131 zaman\u0131 yaln\u0131z qanunvericiliyin t\u0259l\u0259bl\u0259rin\u0259 uy\u011fun, d\u00fczg\u00fcn, \u0259sasland\u0131r\u0131lm\u0131\u015f v\u0259 istehlak\u00e7\u0131n\u0131 yan\u0131ltmayan m\u0259lumatlardan istifad\u0259 etm\u0259lidirl\u0259r. \u0130nfluenserl\u0259r\u0259 v\u0259 dig\u0259r ictimai n\u00fcfuz sahibl\u0259rin\u0259 m\u00fcraci\u0259t ed\u0259r\u0259k onlar\u0131 geni\u015f auditoriyaya t\u0259qdim etdikl\u0259ri m\u0259hsullar bar\u0259d\u0259 m\u0259lumatlar\u0131n do\u011frulu\u011funa \u0259min olma\u011fa \u00e7a\u011f\u0131r\u0131r\u0131q. X\u00fcsusil\u0259, sa\u011flaml\u0131q v\u0259 b\u0259d\u0259n \u00e7\u0259kisi il\u0259 ba\u011fl\u0131 konkret n\u0259tic\u0259l\u0259r v\u0259d ed\u0259n \u0259sass\u0131z iddialar\u0131n yay\u0131lmas\u0131ndan \u00e7\u0259kinm\u0259k vacibdir. \u0130ctimai etimaddan istifad\u0259 etm\u0259kl\u0259 bu c\u00fcr reklam iddialar\u0131n\u0131n payla\u015f\u0131lmas\u0131 istehlak\u00e7\u0131lar\u0131n yanl\u0131\u015f y\u00f6nl\u0259ndirilm\u0259sin\u0259 s\u0259b\u0259b ola bil\u0259r. \u0130stehlak\u00e7\u0131lar\u0131n diqq\u0259tin\u0259 \u00e7atd\u0131r\u0131r\u0131q ki, sosial media reklamlar\u0131nda s\u0259sl\u0259ndiril\u0259n h\u0259r iddia m\u0259hsulun real t\u0259sirini g\u00f6st\u0259rmir. \u0130stehlak\u00e7\u0131lar ictimai n\u0259zar\u0259ti g\u00fccl\u0259ndirm\u0259li, yaln\u0131z r\u0259smi v\u0259 etibarl\u0131 m\u0259nb\u0259l\u0259r\u0259 \u0259saslanmal\u0131d\u0131rlar. AQTA qida m\u0259hsullar\u0131n\u0131n reklam\u0131 v\u0259 t\u0259qdimat\u0131 zaman\u0131 qanunvericiliyin t\u0259l\u0259bl\u0259rin\u0259 \u0259m\u0259l olunmas\u0131na n\u0259zar\u0259ti davam etdir\u0259c\u0259k v\u0259 istehlak\u00e7\u0131lar\u0131n yanl\u0131\u015f y\u00f6nl\u0259ndirilm\u0259sin\u0259 s\u0259b\u0259b olan hallar\u0131n qar\u015f\u0131s\u0131n\u0131n al\u0131nmas\u0131 istiqam\u0259tind\u0259 m\u00fcvafiq t\u0259dbirl\u0259r h\u0259yata ke\u00e7ir\u0259c\u0259k\u201d,- dey\u0259 m\u0259lumatda vur\u011fulan\u0131b.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Son d\u00f6vrl\u0259r sosial media platformalar\u0131nda b\u0259zi idman qidalar\u0131n\u0131n \u201car\u0131qlama\u011fa k\u00f6m\u0259k edir\u201d, \u201cpiy yand\u0131r\u0131r\u201d, \u201cya\u011flar\u0131 \u0259ridir\u201d, \u201cb\u0259d\u0259n \u00e7\u0259kisini azaltma\u011fa k\u00f6m\u0259k edir\u201d&hellip;<\/p>\n","protected":false},"author":2,"featured_media":174968,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[23,47,2,5],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=\/wp\/v2\/posts\/197565"}],"collection":[{"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=197565"}],"version-history":[{"count":1,"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=\/wp\/v2\/posts\/197565\/revisions"}],"predecessor-version":[{"id":197566,"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=\/wp\/v2\/posts\/197565\/revisions\/197566"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=\/wp\/v2\/media\/174968"}],"wp:attachment":[{"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=197565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=197565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=197565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}