{"id":198534,"date":"2026-08-17T16:14:08","date_gmt":"2026-08-17T12:14:08","guid":{"rendered":"https:\/\/hakimiyyet.info.az\/?p=198534"},"modified":"2026-08-17T16:14:09","modified_gmt":"2026-08-17T12:14:09","slug":"nestle-ariqlama-preparatlarindan-istifad%c9%99-ed%c9%99n-istehlakcilar-ucun-yeni-m%c9%99hsullar-hazirlamagi-planlasdirir","status":"publish","type":"post","link":"https:\/\/hakimiyyet.info.az\/?p=198534","title":{"rendered":"\u201cNestle\u201d ar\u0131qlama preparatlar\u0131ndan istifad\u0259 ed\u0259n istehlak\u00e7\u0131lar \u00fc\u00e7\u00fcn yeni m\u0259hsullar haz\u0131rlama\u011f\u0131 planla\u015fd\u0131r\u0131r"},"content":{"rendered":"\n

\u201cNestle\u201d \u015firk\u0259ti t\u0259rkibind\u0259 GLP-1 olan ar\u0131qlama preparatlar\u0131n\u0131n populyarl\u0131\u011f\u0131n\u0131n artmas\u0131n\u0131 t\u0259hl\u00fck\u0259d\u0259n biznes imkan\u0131na \u00e7evirm\u0259y\u0259 \u00e7al\u0131\u015f\u0131r.<\/em><\/strong><\/p>\n\n\n\n

Hakimiyyet.info.az<\/a>\u00a0x\u0259b\u0259r verir ki, \u201cNestle\u201d \u015firk\u0259ti \u201cOzempic\u201d v\u0259 \u201cWegovy\u201d kimi preparatlardan istifad\u0259 ed\u0259n milyonlarla istehlak\u00e7\u0131 \u00fc\u00e7\u00fcn m\u0259hsullar haz\u0131rlamaq m\u0259qs\u0259dil\u0259 s\u00fcni intellektd\u0259n v\u0259 qidalanma haqq\u0131nda elmi bilikl\u0259rd\u0259n istifad\u0259 etm\u0259k niyy\u0259tind\u0259dir.<\/p>\n\n\n\n

\u201cNestle\u201d hesab edir ki, bu preparatlar s\u00fcr\u0259tli \u00e7\u0259ki itkisinin yaratd\u0131\u011f\u0131 yan t\u0259sirl\u0259ri aradan qald\u0131rma\u011fa y\u00f6n\u0259lmi\u015f m\u0259hsullar \u00fc\u00e7\u00fcn d\u0259 yeni bazar yarad\u0131r. \u201cReuters\u201d agentliyin\u0259 t\u0259qdim olunan materiallarda s\u00fcr\u0259tli \u00e7\u0259ki itkisi il\u0259 ba\u011fl\u0131 \u0259z\u0259l\u0259 k\u00fctl\u0259sinin itirilm\u0259si v\u0259 \u00fczd\u0259ki piy toxumas\u0131n\u0131n azalmas\u0131 kimi d\u0259yi\u015fiklik d\u0259 daxil olmaqla, yan t\u0259sirl\u0259r \u0259trafl\u0131 t\u0259svir edilib, h\u0259m\u00e7inin \u201cNestle\u201d \u015firk\u0259tinin fikrinc\u0259, m\u0259hsullar\u0131n\u0131n bu probleml\u0259rin h\u0259llin\u0259 k\u00f6m\u0259k ed\u0259 bil\u0259c\u0259yi sah\u0259l\u0259r m\u00fc\u0259yy\u0259nl\u0259\u015fdirilib.<\/p>\n\n\n\n

\u201cBoston Consulting Group\u201dun m\u0259lumat\u0131na g\u00f6r\u0259, t\u0259xmin\u0259n 16 milyon amerikal\u0131 GLP-1 hormonunun ifraz\u0131n\u0131 stimulla\u015fd\u0131ran preparatlardan istifad\u0259 edir v\u0259 bu r\u0259q\u0259min onilliyin sonunad\u0259k k\u0259skin artaca\u011f\u0131 g\u00f6zl\u0259nilir.<\/p>\n\n\n\n

\u015eirk\u0259tin ba\u015f texniki direktoru Stefan Paltzerin s\u00f6zl\u0259rin\u0259 g\u00f6r\u0259, \u201cNestle\u201d \u015firk\u0259tinin aliml\u0259ri k\u0259skin \u00e7\u0259ki itkisinin n\u0259tic\u0259l\u0259rini ara\u015fd\u0131r\u0131r v\u0259 istehlak\u00e7\u0131lara bu prosesi n\u0259zar\u0259td\u0259 saxlama\u011fa k\u00f6m\u0259k etm\u0259k m\u0259qs\u0259di da\u015f\u0131yan m\u0259hsullar haz\u0131rlay\u0131rlar. \u015eirk\u0259t b\u00f6y\u00fck h\u0259cmd\u0259 klinik t\u0259dqiqatlar\u0131n emal\u0131 v\u0259 \u0259z\u0259l\u0259l\u0259rin sa\u011flaml\u0131\u011f\u0131n\u0131n, orqanizmin n\u0259ml\u0259nm\u0259sinin v\u0259 qida madd\u0259l\u0259rinin q\u0259bulunun t\u0259min olunmas\u0131na k\u00f6m\u0259k ed\u0259 bil\u0259c\u0259k qida madd\u0259l\u0259ri kombinasiyalar\u0131n\u0131n m\u00fc\u0259yy\u0259nl\u0259\u015fdirilm\u0259si \u00fc\u00e7\u00fcn s\u00fcni intellekt al\u0259tl\u0259rind\u0259n istifad\u0259 edir.<\/p>\n\n\n\n

\u201cNestle\u201d s\u00fcr\u0259tli \u00e7\u0259ki itkisi il\u0259 ba\u011fl\u0131 d\u0259ri, sa\u00e7 v\u0259 d\u0131rnaqlar\u0131n sa\u011flaml\u0131\u011f\u0131 probleml\u0259rini h\u0259ll etm\u0259k m\u0259qs\u0259dil\u0259 \u201cVital Proteins\u201d brendi alt\u0131nda istehsal olunan m\u0259hsullara kollagen z\u00fclal\u0131 \u0259lav\u0259 etm\u0259y\u0259 ba\u015flay\u0131b.<\/p>\n\n\n\n

\u201cNestle\u201d \u015firk\u0259tinin AB\u015e b\u00f6lm\u0259si ar\u0131qlama zaman\u0131 \u0259z\u0259l\u0259l\u0259rin sa\u011flaml\u0131\u011f\u0131n\u0131 qorumaq \u00fc\u00e7\u00fcn 35 qram z\u00fclal ehtiva etdiyi bildiril\u0259n \u201cBoost Advanced Nutrition Shake\u201d adl\u0131 qidal\u0131 kokteyl haz\u0131rlay\u0131b. \u201cNestle\u201d Asiya v\u0259 Avstraliyada is\u0259 z\u00fclal t\u0259rkibi art\u0131r\u0131lm\u0131\u015f \u201cMilo PRO High Protein\u201d adl\u0131 \u201cMilo\u201d s\u0259m\u0259ni i\u00e7kisinin yeni versiyas\u0131n\u0131 t\u0259qdim edib.<\/p>\n\n\n\n

\u201cNestle\u201d \u015firk\u0259ti, h\u0259m\u00e7inin s\u00fcni intellekt \u0259sas\u0131nda haz\u0131rlanm\u0131\u015f istehlak\u00e7\u0131 davran\u0131\u015f\u0131 modell\u0259rini s\u0131naqdan ke\u00e7irir. Bu modell\u0259r yeni m\u0259hsullar ma\u011fazalar\u0131n r\u0259fl\u0259rind\u0259 sat\u0131\u015fa \u00e7\u0131xar\u0131lmazdan \u0259vv\u0259l al\u0131c\u0131lar\u0131n onlara v\u0259 sa\u011flaml\u0131q \u00fc\u00e7\u00fcn faydalar\u0131 bar\u0259d\u0259 iddialara reaksiyas\u0131n\u0131 proqnozla\u015fd\u0131rmaq m\u0259qs\u0259di da\u015f\u0131y\u0131r.<\/p>\n\n\n\n

Qidalanma sah\u0259sind\u0259ki b\u0259zi m\u00fct\u0259x\u0259ssisl\u0259r ixtisasla\u015fd\u0131r\u0131lm\u0131\u015f m\u0259hsullar\u0131n \u0259n\u0259n\u0259vi \u0259rzaq m\u0259hsullar\u0131 il\u0259 m\u00fcqayis\u0259d\u0259 \u0259h\u0259miyy\u0259tli \u00fcst\u00fcnl\u00fckl\u0259rinin olub-olmamas\u0131n\u0131 \u015f\u00fcbh\u0259 alt\u0131na al\u0131rlar.<\/p>\n\n\n\n

\u201cEyni z\u00fclal v\u0259 qida madd\u0259l\u0259rini ehtiva ed\u0259n b\u00fct\u00f6v, t\u0259z\u0259 m\u0259hsullardan daha baha ba\u015fa g\u0259l\u0259n yeni m\u0259hsullara daim m\u00fcraci\u0259t etm\u0259yimiz \u00e7ox t\u0259\u0259ss\u00fcf do\u011furur\u201d, – dey\u0259 Nottingem Universitetinin qidalanma v\u0259 dietologiya kafedras\u0131n\u0131n dosenti Amanda Eyveri bildirib.<\/p>\n\n\n\n

O qeyd edib ki, \u0259t, bal\u0131q, yumurta, s\u00fcd m\u0259hsullar\u0131, lobya, qoz-f\u0131nd\u0131q v\u0259 paxlal\u0131lar z\u00fclal v\u0259 qida madd\u0259l\u0259rinin nisb\u0259t\u0259n ucuz m\u0259nb\u0259l\u0259ri olaraq qal\u0131r.<\/p>\n\n\n\n

\u201cGLP-1 istifad\u0259\u00e7il\u0259ri \u00fc\u00e7\u00fcn x\u00fcsusi olaraq haz\u0131rlanm\u0131\u015f m\u0259hsullar, \u00e7ox g\u00fcman ki, al\u0131c\u0131lar\u0131n\u0131 tapacaq. T\u0259\u0259ss\u00fcf ki, marketinq biz\u0259 g\u00fccl\u00fc t\u0259sir g\u00f6st\u0259rir\u201d, – dey\u0259 dosent vur\u011fulay\u0131b.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cNestle\u201d \u015firk\u0259ti t\u0259rkibind\u0259 GLP-1 olan ar\u0131qlama preparatlar\u0131n\u0131n populyarl\u0131\u011f\u0131n\u0131n artmas\u0131n\u0131 t\u0259hl\u00fck\u0259d\u0259n biznes imkan\u0131na \u00e7evirm\u0259y\u0259 \u00e7al\u0131\u015f\u0131r. Hakimiyyet.info.az\u00a0x\u0259b\u0259r verir ki, \u201cNestle\u201d \u015firk\u0259ti \u201cOzempic\u201d…<\/p>\n","protected":false},"author":2,"featured_media":198535,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[23,9,5],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=\/wp\/v2\/posts\/198534"}],"collection":[{"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=198534"}],"version-history":[{"count":1,"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=\/wp\/v2\/posts\/198534\/revisions"}],"predecessor-version":[{"id":198536,"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=\/wp\/v2\/posts\/198534\/revisions\/198536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=\/wp\/v2\/media\/198535"}],"wp:attachment":[{"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=198534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=198534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=198534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}