{"id":9557,"date":"2019-12-04T13:22:24","date_gmt":"2019-12-04T09:22:24","guid":{"rendered":"https:\/\/www.hakimiyyet.com\/?p=9557"},"modified":"2019-12-04T13:29:54","modified_gmt":"2019-12-04T09:29:54","slug":"x%c9%99z%c9%99r-kanali-efir-bayagiligini-pik-h%c9%99dd%c9%99-catdirib-tolikl%c9%99r-efird%c9%99n-xalqa-ideoloji-t%c9%99sir-gost%c9%99rirs%c9%99","status":"publish","type":"post","link":"https:\/\/hakimiyyet.info.az\/?p=9557","title":{"rendered":"\u201cX\u0259z\u0259r\u201d TV-d\u0259 Tolikl\u0259r efird\u0259n xalqa ideoloji t\u0259sir g\u00f6st\u0259rirs\u0259&#8230;"},"content":{"rendered":"<h4><strong><em>\u018fli H\u0259s\u0259novun o\u011flu \u015eamxal H\u0259s\u0259nov \u00a0\u201cX\u0259z\u0259r\u201d TV-ni tolikl\u0259\u015fdirdi, zaurla\u015fd\u0131rd\u0131, b\u0259dq\u0259d\u0259ml\u0259\u015fdirdi.<\/em><\/strong><\/h4>\n<p><strong>\u018fli H\u0259s\u0259nov<\/strong>\u00a0ideoloji sah\u0259d\u0259n uzaqla\u015fd\u0131r\u0131ld\u0131qdan sonra K\u00fctl\u0259vi \u0130nformasiya Vasit\u0259l\u0259ri (K\u0130V) aras\u0131nda azad r\u0259qab\u0259t m\u00fchitinin formala\u015faca\u011f\u0131na q\u0259l\u0259m \u0259hli aras\u0131nda bir \u0259milik yaran\u0131b. \u018fslind\u0259 \u00f6lk\u0259 ba\u015f\u00e7\u0131s\u0131 \u0130lham \u018fliyevin irad\u0259si say\u0259sind\u0259 Az\u0259rbaycanda s\u00f6z azadl\u0131\u011f\u0131n\u0131n m\u00f6vcud olmas\u0131, m\u0259tbuata h\u0259qiq\u0259t\u0259n d\u0259 d\u00f6rd\u00fcnc\u00fc hakimiyy\u0259t kimi bax\u0131laca\u011f\u0131na da\u00a0\u00a0\u00fcmidl\u0259ri art\u0131r\u0131b.<\/p>\n<p>T\u0259\u0259ss\u00fcfl\u0259r ki, jurnalistl\u0259r t\u0259r\u0259find\u0259n geni\u015f auditoriyaya \u00fcnvanlanan s\u00f6z\u00fcn t\u0259sir g\u00fcvv\u0259si itdiyind\u0259n, c\u0259miyy\u0259t t\u0259r\u0259find\u0259n m\u0259tbuata olan g\u00fcv\u0259nin qaytar\u0131lmas\u0131 \u00fc\u00e7\u00fcn yenid\u0259n s\u0259yl\u0259 \u00e7al\u0131\u015fmaq laz\u0131md\u0131r. D\u00fc\u015f\u00fcn\u00fcr\u0259m ki, bu sah\u0259d\u0259 \u0259n b\u00f6y\u00fck K\u0130V hesab edil\u0259n televiziyalar\u0131n \u00fcz\u0259rin\u0259 b\u00f6y\u00fck y\u00fck d\u00fc\u015f\u00fcr. Ulu \u00f6nd\u0259r Heyd\u0259r \u018fliyev t\u0259r\u0259find\u0259n 1998-ci ild\u0259 Az\u0259rbaycanda senzura l\u0259\u011fv edildikd\u0259n sonra \u00a0jurnalistikam\u0131z bir d\u00f6n\u00fc\u015f m\u0259rh\u0259l\u0259sin\u0259 q\u0259d\u0259m qoymu\u015fdu. Telekanallar da bu s\u00f6z azadl\u0131\u011f\u0131n\u0131n, fikir m\u00fcxt\u0259lifliyinin dad\u0131n\u0131 \u00e7\u0131xararaq efird\u0259 r\u0259ngar\u0259ng verili\u015fl\u0259r \u0259rs\u0259y\u0259 g\u0259tirm\u0259y\u0259 ba\u015flam\u0131\u015fd\u0131lar. Amma sonradan sanki n\u0259 is\u0259 oldu \u2013 \u018flinin \u0259li i\u015f\u0259 d\u00fc\u015fd\u00fc v\u0259 proqres reqres\u0259 \u00e7evrildi\u2026 Ke\u00e7mi\u015fd\u0259 e\u015f\u0259l\u0259nm\u0259k \u00e7ox da yax\u015f\u0131 \u015fey deyil, \u00e7\u00fcnki orada ili\u015fib qalmaq dala getm\u0259k kimi bir \u015feydir. Amma televiziya sah\u0259sind\u0259 bir vaxtlar maraql\u0131 verili\u015fl\u0259ril\u0259 yadda qalan telekanallar\u0131m\u0131z son ill\u0259rd\u0259 \u00f6lk\u0259 tama\u015fa\u00e7\u0131s\u0131n\u0131 daha \u00e7ox xarici telekanallara \u00fcz tutma\u011fa m\u0259cbur etdi. \u018fl\u0259lx\u00fcsus da \u00f6z\u0259l telekanallar\u0131n bu sah\u0259d\u0259ki f\u0259aliyy\u0259ti daha ac\u0131nacaql\u0131d\u0131r.<\/p>\n<p>Efir siyas\u0259tind\u0259 m\u00fcst\u0259qil h\u0259r\u0259k\u0259t imkanlar\u0131 olan bu\u00a0<strong>\u201c\u00f6z\u0259ll\u0259r\u201d<\/strong>\u00a0\u0259n az\u0131ndan m\u00fcasir trendl\u0259r\u0259 k\u00f6kl\u0259n\u0259 bil\u0259rdil\u0259r. Amma n\u0259 yaz\u0131qlar ki, geril\u0259m\u0259 n\u0259tic\u0259sind\u0259 \u0259ks\u0259r kanallar, ilk n\u00f6vb\u0259d\u0259<strong>\u00a0\u201cSpace\u201d v\u0259 \u201cLider\u201d<\/strong>\u00a0tama\u015fa\u00e7\u0131 auditoriyas\u0131n\u0131 itirdi, proqram siyas\u0259tind\u0259 v\u0259 efir\u0259 ged\u0259n verili\u015fl\u0259rin z\u0259nginliyind\u0259 ideya-m\u0259zmun yar\u0131tmazl\u0131\u011f\u0131na yol verildi. \u201cX\u0259z\u0259r\u201d telekanal\u0131 is\u0259 Az\u0259rbaycanda efir baya\u011f\u0131l\u0131\u011f\u0131n\u0131 pik h\u0259dd\u0259 \u00e7atd\u0131rd\u0131. Ancaq \u201creytinql\u0259r\u201d\u0259\u00a0\u00a0v\u0259 sponsor mara\u011f\u0131na xidm\u0259t ed\u0259n verili\u015fl\u0259r kanala pul g\u0259tirdiyi zaman teleauditoriyan\u0131n b\u0259dii z\u00f6vq\u00fcn\u00fc korlad\u0131.<\/p>\n<p><em><strong>\u018fvv\u0259ll\u0259r televiziyada \u00e7al\u0131\u015fmayan, t\u0259cr\u00fcb\u0259si olmayan, ancaq \u018fli H\u0259s\u0259novun o\u011flu oldu\u011fu \u00fc\u00e7\u00fcn \u201cX\u0259z\u0259r\u201d TV kimi yarad\u0131c\u0131 bir kanala r\u0259hb\u0259r t\u0259yin edil\u0259n \u015eamxal H\u0259s\u0259nov efiri tolikl\u0259\u015fdirdi, zaurla\u015fd\u0131rd\u0131, b\u0259dq\u0259d\u0259ml\u0259\u015fdirdi.<\/strong><\/em> Az\u0259rbaycan tama\u015fa\u00e7\u0131s\u0131 kiml\u0259rins\u0259 kommersiya mara\u011f\u0131 m\u00fcqabilind\u0259 a\u015fa\u011f\u0131 \u0259yarl\u0131 verili\u015fl\u0259r\u0259 baxmaq m\u0259cburiyy\u0259tind\u0259 qald\u0131. Kanal r\u0259hb\u0259ri kimi bu adam guya auditoriyan\u0131 \u0259yl\u0259ndirm\u0259kl\u0259, m\u00f6vcud probleml\u0259ri g\u00fcnd\u0259m\u0259 g\u0259tirm\u0259m\u0259k v\u0259 camaat\u0131n ba\u015f\u0131n\u0131 qatmaq missiyas\u0131na xidm\u0259t edir. \u018fsla el\u0259 deyil. Ortada r\u0259hb\u0259r \u015f\u0259xsin s\u0131rf kommersiya mara\u011f\u0131 v\u0259 pe\u015f\u0259 uy\u011funsuzlu\u011fu var. He\u00e7 bir halda televiziya kimi \u0259n g\u00fccl\u00fc ideoloji al\u0259ti bel\u0259 na\u015f\u0131 adamlara etibar etm\u0259k olmaz! Mahiyy\u0259tin\u0259 varanda bel\u0259 adamlar\u0131n mediada meydan sulamas\u0131 \u00e7ox b\u00f6y\u00fck s\u0259hvdir. Normal media menecerl\u0259rini, sanball\u0131 q\u0259l\u0259m \u0259hlini bu c\u00fcr m\u00fcnasib\u0259t \u0259n az\u0131ndan depressiv k\u00fcsk\u00fcnl\u00fcy\u0259 s\u00fcr\u00fckl\u0259yir. \u018fg\u0259r Tolikl\u0259r xalqa televiziya vasit\u0259sil\u0259 ideoloji t\u0259sir g\u00f6st\u0259rirs\u0259, hans\u0131sa d\u0259y\u0259rl\u0259r a\u015f\u0131lay\u0131rsa, \u0259xlaq\u0131 geni\u015f auditoriyada \u015f\u00fcbh\u0259 do\u011furanlar camaata qeyr\u0259t d\u0259rsi ke\u00e7irs\u0259 v\u0259 bu, bel\u0259 davam ed\u0259c\u0259ks\u0259, onda\u00a0\u00a0vay Az\u0259rbaycan tama\u015fa\u00e7\u0131s\u0131n\u0131n hal\u0131na! \u018fslind\u0259 dig\u0259r telekanallarda efir depressiyas\u0131n\u0131n \u0259sas s\u0259b\u0259bi bir m\u0259mur t\u0259r\u0259find\u0259n konkret telekanal\u0131n xeyrin\u0259 lobbi\u00e7ilik f\u0259aliyy\u0259tinin apar\u0131lmas\u0131d\u0131r. Onsuz da b\u00f6y\u00fck olmayan reklam bazar\u0131m\u0131z inzibati mexanizml\u0259rl\u0259 t\u0259nziml\u0259n\u0259nd\u0259 dig\u0259r\u00a0<strong>\u201c\u00f6z\u0259ll\u0259r\u201d<\/strong>\u00a0yar\u0131ac v\u0259ziyy\u0259td\u0259 qal\u0131r v\u0259 bu efird\u0259 ged\u0259n materiallar\u0131n keyfiyy\u0259tin\u0259 \u0259sasl\u0131 t\u0259sir g\u00f6st\u0259rir. \u00c7\u00fcnki Az\u0259rbaycanda efir m\u0259kan\u0131n\u0131n reytinql\u0259rini d\u0259qiq \u00f6l\u00e7\u0259n \u015firk\u0259tl\u0259rin f\u0259aliyy\u0259ti \u00f6z\u00fc \u015f\u00fcbh\u0259lidir v\u0259 beyn\u0259lxalq miqyasda q\u0259bul olunmu\u015f normativl\u0259r\u0259 u\u011fun deyil. Odur ki,<strong>\u00a0\u201cX\u0259z\u0259r\u201d TV<\/strong>\u00a0kef edir. Amma n\u0259 yaz\u0131qlar ki, bu \u201cu\u011furlar\u201d telekanal\u0131n s\u0131ravi \u0259m\u0259kda\u015flar\u0131n\u0131n maa\u015flar\u0131na t\u0259sir etmir, h\u0259tta b\u0259zi m\u0259qamlarda \u0259dal\u0259tsiz \u0259m\u0259k m\u00fcnasib\u0259tl\u0259rin\u0259 d\u0259 yol a\u00e7\u0131r.<\/p>\n<blockquote><p>\u018fli H\u0259s\u0259novun n\u0259zar\u0259tsiz buraxd\u0131\u011f\u0131 sah\u0259l\u0259rd\u0259n\u00a0\u00a0biri d\u0259 milli teleseriallar\u0131n \u00e7\u0259kili\u015fi idi. Prezident \u0130lham \u018fliyev t\u0259r\u0259find\u0259n milli teleseriallar\u0131n \u0259rs\u0259y\u0259 g\u0259lm\u0259si \u00fc\u00e7\u00fcn\u00a0\u00a0d\u0259f\u0259l\u0259rl\u0259 d\u00f6vl\u0259t v\u0259saiti ayr\u0131lsa da, bu i\u015f\u0259 cavabdeh olan \u015f\u0259xsl\u0259rin yar\u0131tmaz f\u0259aliyy\u0259ti n\u0259tic\u0259sind\u0259 auditoriya b\u00f6y\u00fck bir pe\u015fmanl\u0131qla qar\u015f\u0131la\u015fd\u0131. Az\u0259rbaycan kino \u0259n\u0259n\u0259l\u0259ril\u0259 \u0259laq\u0259si olmayan\u00a0\u00a0bu seriallar\u0131n he\u00e7 birind\u0259 bizim milli -m\u0259n\u0259vi d\u0259y\u0259rl\u0259rimiz pozitiv obrazlarla t\u0259bli\u011f olunmay\u0131b, az\u0259rbaycanl\u0131lara xas olan ail\u0259-m\u0259i\u015f\u0259t m\u00fcnasib\u0259tl\u0259ri yad meyll\u0259rl\u0259, m\u0259nfi obrazlarla \u201cz\u0259nginl\u0259\u015fdirilib\u201d. Bu bax\u0131mdan \u018fli H\u0259s\u0259novun o\u011flunun r\u0259hb\u0259rlik etdiyi \u201cX\u0259z\u0259r\u201d TV \u00f6nd\u0259 gedib.<\/p><\/blockquote>\n<p>H\u0259l\u0259 biz \u0259l\u0259bax\u0131ml\u0131 internet saytlar\u0131n\u0131n, deffektli radiolar\u0131n, ancaq maklaturaya yarayan q\u0259zetl\u0259rin, daha n\u0259l\u0259rin ideoloji auram\u0131za neqativ t\u0259sirind\u0259n s\u00f6h\u0259t a\u00e7m\u0131r\u0131q. H\u0259qiq\u0259t\u0259n K\u0130V sah\u0259sind\u0259 yeni ideoloji mexanizml\u0259rin i\u015fl\u0259nm\u0259sin\u0259, m\u00fcasir d\u00fcnyan\u0131n t\u0259l\u0259bl\u0259rin\u0259 cavab ver\u0259n media m\u0259hsullar\u0131n\u0131n\u00a0\u00a0haz\u0131rlanmas\u0131na b\u00f6y\u00fck ehtiyac var. Bu i\u015fd\u0259 \u018flini V\u0259liyl\u0259 \u0259v\u0259z etm\u0259k yox, b\u00fct\u00fcn m\u00fct\u0259r\u0259qqi, savadl\u0131, milli ruhlu\u00a0\u00a0v\u0259 v\u0259t\u0259np\u0259rv\u0259r q\u00fcvv\u0259l\u0259rin g\u00fcc\u00fcnd\u0259n istifad\u0259 etm\u0259k laz\u0131md\u0131r! Y\u0259qin ki, bu tezis n\u00f6vb\u0259ti yaz\u0131n\u0131n m\u00f6vzusu olacaq!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u018fli H\u0259s\u0259novun o\u011flu \u015eamxal H\u0259s\u0259nov \u00a0\u201cX\u0259z\u0259r\u201d TV-ni tolikl\u0259\u015fdirdi, zaurla\u015fd\u0131rd\u0131, b\u0259dq\u0259d\u0259ml\u0259\u015fdirdi. \u018fli H\u0259s\u0259nov\u00a0ideoloji sah\u0259d\u0259n uzaqla\u015fd\u0131r\u0131ld\u0131qdan sonra K\u00fctl\u0259vi \u0130nformasiya Vasit\u0259l\u0259ri (K\u0130V) aras\u0131nda&hellip;<\/p>\n","protected":false},"author":2,"featured_media":9559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[23,12,2,7,4,5],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=\/wp\/v2\/posts\/9557"}],"collection":[{"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9557"}],"version-history":[{"count":4,"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=\/wp\/v2\/posts\/9557\/revisions"}],"predecessor-version":[{"id":9563,"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=\/wp\/v2\/posts\/9557\/revisions\/9563"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=\/wp\/v2\/media\/9559"}],"wp:attachment":[{"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hakimiyyet.info.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}